Power up your vigorous youth! 2022 CHINT extension cords [Youth Energy Station] campus activities ended with enthusiasm! Three e-commerce platforms joined hands setting up the Youth Energy Station, with a wealth of bonuses offered and "energy" filled in the campus pop-up store!
By cross-platform marketing and recommendation based on word-of-mouth, CHINT HOME made great promotional efforts to "youth"! 2000W+ network-wide exposure, 220W+ views & interaction, 11.8W+ students subject to the effect of promotional activities... in this September, CHINT Extension Cords joins you to "power up" passion and "charge" youth with vigor!
CHINT Extension Cords' offline energy station attracted numerous followers
From September 9 to 10, CHINT extension cords set up a "Youth Energy Station" in Baolong Plaza, Xiasha Sub-district, Hangzhou, for purposes of giving bonuses in the school-opening season, "energizing" students for study in the new term and "powering up" with them for chasing young dreams.
Taking blue as its basic tone, CHINT extension cords' "Youth Energy Station" was filled up with the spirit of youth by its vigorous, independent-minded and creative design, attracting a mass of students from surrounding universities to visit.
The activity enjoyed high popularity, and CHINT extension Cord's bonus shop attracted numerous followers; presenting gifts to newcomers at the first meeting, winning good luck by forwarding pictures of fancy carp, buying popular goods at discount prices for the school-opening season... students scrambled to participate in a blaze of activities, and pocketed adorable customized gifts as well as the cute T-dudu Extension Cord one after another!
The 2-day pop-up experience activity enjoyed high popularity and became a hot view spot in Baolong Plaza, Xiasha Sub-district. This activity took the topics of "youth", "campus" and "full of power" as starting points, striking a chord with young people. The new term has begun and the youth is blossoming. To "energize" themselves actively and chase their dreams unceasingly in a status "full of power" is exactly a young attitude shared between CHINT extension cords and young people.
CHINT HOME's multiple online platforms start operations with excellent goods
In the school-opening season, embrace your school life of the new term with full energy! From August 25 to September 25, CHINT's three e-commerce platforms joined hands organizing the school-opening season marketing activities. Safe and durable power-up "instrument" extension cord, study "assistant" LED eye-protection lamp... all these products cooperate with your efforts perfectly in the new term! According to statistics, the new extension cord product 30W Fast Charge Magic Box oriented at student consumers achieved sales with MoM growth of 598%!
Meanwhile, CHINT HOME carried out diversified promotional activities via the official we-media matrix: expression of 9 kinds of young attitudes, grid-form posts in Moments, 3 creative short videos, Sina Weibo topic #Youth Energy Station# and over 40 branded Blue V members jointly cheering for the youth - so to speak, all these were quite ingenious!
Besides, CHINT HOME provided accurate communication constantly, presented recommendations on Xiaohongshu platform, and established word-of-mouth benefits based on kol/koc opinion leaders; also, it carried out traffic-attracting promotional activities via channels where young students gathered, such as Zhihu, campus forum, WeChat group and QQ confession wall, thus establishing a good reputation through "word-of-mouth marketing", and allowing young consumers to experience CHINT HOME's youthful vitality online!
Youthful vitality showed from experiential marketing
The "Youth Energy Station" pop-up activity organized by CHINT HOME in the school-opening season was a refined student-aimed brand marketing "with wind in its sails".
To cater to young people's consumption habit, with the personalized, proactive and diversified image of the brand IP "Burguet" integrated into it, the "Youth Energy Station" focused on power consumption scenarios during learning and the spiritual connotation of "power up", and carried out simple and easy-to-join bonus activities in the same frequency on both online and offline platforms where young people gathered. This not only improved young consumers' consumption experience and interactivity, but also established a new image of the brand among young people.
In the future, CHINT HOME will continuously carry out a series of marketing activities of "Youth Energy Station" across the country, thus to interact with young consumers in a livelier form and embrace the Z generation!
